Businesses have numerous options to engage customers and keep themselves top-of-mind in their sectors. The most successful companies achieve this by combining multiple marketing and outreach efforts.
Beyond just posters and advertisements, the decorative visual elements of a business can play a significant role in how customers perceive your business and even whether they decide to shop there. Commercial wall coverings are a simple and effective method of communicating with consumers, both directly and indirectly.
However, to make the most of this strategy, businesses must carefully consider how their wall coverings are designed. The good news is that commercial wall coverings can be personalized to suit your business goals — and doing so strategically can increase purchases and consumer loyalty.
Here, we discuss the possibilities of custom-designed wall coverings in commercial spaces and how they can reflect a brand’s identity.
Custom Brand Identity
One of the most powerful aspects of a personalized wall covering is how it can show off your brand identity without being overbearing. Custom coverings can feature your brand logo directly — and sometimes this is the best choice — but they can also utilize shapes, patterns, or colors synonymous with your brand.
Personalizing your wall coverings allows you to leverage existing visual assets in whatever way best suits your goals. Art or company graphics printed on wall coverings are created as high-fidelity images with rich colors that can match your existing advertising graphics, so you don’t need to worry about sending mixed signals.
Additionally, the quality of your wall coverings is intrinsically linked to your brand’s image. When consumers see that you have invested in high-quality wall coverings, they understand that you are willing to put your best foot forward in everything you do, and they are more likely to trust you to help them as a result.
This effort fosters a sense of reliability and quality for your business that keeps consumers coming back.
Latent Meaning and Memory
When businesses think of personalized commercial wall coverings, creating décor that features their logo is often first on their list. However, leveraging wall coverings more subtly can go a long way.
For instance, if your brand colors are blue and orange, consider skipping the logo altogether and creating a visually appealing blue and orange pattern on the wall. This subtle decorative idea isn’t so heavy-handed that your consumers will feel they’re being advertised to, but they are still steeped in your brand identity.
Later, when they encounter blue and orange in their daily lives, they are more likely to associate those colors with you, keeping you at the top of their minds should they need your products or services later.
Wall coverings can also be leveraged for hidden and subconscious meanings. Take our previous blue and orange example, for instance. What would happen if you oriented blue and orange stripes that extend horizontally along parallel walls, stretching into the distance?
Visual effects such as this have powerful subconscious effects; these horizontal lines, for instance, can draw consumers inward as they unknowingly follow the pattern, exposing them to more of your products or focusing their line of sight on a display you want them to see.
Improved Customer Experience
Wall coverings can be personalized in more ways than just color and design. While it’s true that you can choose images, patterns, shades, and shapes for your coverings, consider texture as well.
Texture can help reduce the noise in a space and make it more pleasant by eliminating echoes. Similarly, thick, high-quality wall coverings can insulate a room, keeping the temperature more pleasant and providing more customer comfort.
Is Personalizing a Wall Covering Difficult?
If you think that personalized commercial wall coverings could be a powerful tool in your business, the next step is to prepare for a custom order. Think about what you want your wall coverings to achieve or say about your business, and don’t be afraid to ask for help from the experts!
Then, collect the information your printer will need, such as the specific hex code or Pantone number of your brand’s colors, high-resolution files of your logos, and the dimensions of the space you want to cover.
Remember, you must consider copyright and licensing before utilizing any images you find online. Be sure that whatever images you provide are of high enough quality: at least 300 dpi and either PDF or TIFF files.
Get Custom Wall Décor from the Pros
Personalizing your business’s wall coverings does not need to be complex. Leverage the knowledge of the professionals at Tree Towns to reinvigorate your space and help it work for you to convert customers through the sales pipeline.
We help businesses develop custom wall coverings that suit their needs and budget. Contact Tree Towns to discuss your vision.