Retail displays are a significant driver of sales in any shopping environment. While customers can find what they need from shelves or racks, eye-catching displays have been shown to have a greater impact on impulse purchasing than just word of mouth or occasional advertising. How do businesses leverage this psychological phenomenon to level up their retail environment? One simple answer is mirrored acrylics.
Acrylics with a mirrored surface can completely transform a business’s space without needing to make significant changes, such as tearing down walls or moving displays. However, to get the most out of this type of décor, businesses should carefully consider how to utilize mirrored acrylic panels or custom-cut sheets. Here are some recommendations for effectively incorporating mirrored acrylics into retail displays.
What Are Mirrored Acrylics?
Mirrored acrylics are a subtype of acrylic décor that features a shiny, reflective surface. Mirrored acrylic installations are not always 1:1 mirrors; they can also be semi-reflective and take on several other elements, such as faux patina. Regardless of the aesthetic of the acrylic chosen for a business environment, it is imperative to consider not just the color, shape, and size but also the reflectivity of the acrylic. The ability to create reflections can transform a retail display, but only if used strategically.
How to Use Mirrored Acrylics in Retail Displays
The goal of any retail display is to make customers aware of the product. Mirrored acrylics excel at this task for a number of reasons, improving both the product’s sale rate and the customer experience of purchasing it. This, in turn, can drive more business by promoting brand trust and a positive impression. Mirrored acrylics in retail displays can do the following:
Create open space
Mirrors are known in the décor sector for making spaces appear larger. By reflecting the inside of a room, a mirrored wall can convey the impression that a firm boundary on the room does not exist, which serves to expand its edges. This same principle can be used in retail displays.
For instance, suppose a business is trying to advertise a single, popular item. Mirrored acrylic can draw attention to it by exaggerating it within its own reflective display. This effect can showcase multiple angles of the product throughout the mirrors while making the entire display seem larger than it is. This draws the consumer’s eye and makes it harder to ignore the display. It also prevents the business from taking up unnecessary square footage on a physically large display by instead creating one that is conceptually large.
Illuminate
Mirrored acrylic is great at reflecting light. Rather than spending money on lighting a display and worrying about wiring, businesses can simply bring a glow to their promoted products by using mirrored acrylic nearby. As an added benefit, achieving illumination through acrylic is a compelling way to create a display, as the brighter area not only shows more details of the item(s) but also stands out from the backdrop of the store.
Connect with the consumer
Some types of retail displays have an interactive element, such as clothing racks. Businesses want customers to feel and engage with these items, even envisioning themselves wearing or using them. Mirrored acrylic serves an essential function here. By creating an eye-catching display that provides customers with immediate feedback on their connection with the item, the acrylic makes them more likely to purchase.
In other words, if customers can view themselves and the product together in a reflective surface, they feel a greater level of commitment and connection to the item. While this is especially true with clothing, accessories, and other items worn on or near the body, it can also work with many other types of products.
Navigation
Retail environments must focus on customer satisfaction, which means that not all of their acrylic mirror installations should necessarily focus on calling out specific items. Consider the impact of mirrored acrylics on other facets of the business, such as navigation. Many businesses can use tastefully placed acrylic, such as trim near the ceiling, to help customers see around corners or identify what is in neighboring aisles without having to go there themselves.
Try Mirrored Acrylics in Your Retail Space
Every business will have a particular approach to decorating its space, attracting customers, and advertising its products. Regardless of what your company is selling, it is likely that mirrored acrylics can level up your customers’ experience. From improving the room’s aesthetics to directly highlighting high-demand products, the possibilities are limited only by your imagination. Contact Tree Towns to share your goals and learn how our team can help you create a custom mirrored acrylic installation!