Technology has advanced rapidly, transforming most industries, from textiles to computers. It has also impacted the décor and furnishing market, and one of the greatest innovations to come out of this technological revolution in recent years is access to digital printing technology.
Digital printing has surpassed older alternatives, such as plate printing, making custom pieces more attainable than ever. This trajectory has extended into digital wall coverings, which are revolutionizing the ways in which you can transform your space at a lower cost than ever.
Digital wall coverings were born from the union of advancing technology and digital design.
Here are some of the main areas in which technology and design have merged to create unparalleled digital wall coverings and new décor opportunities, both functional and aesthetic.
How Technology Saves Money
Previously, customized wall coverings could be costly to make. A printer would need to create a custom plate in order to print the design, which meant that small orders or those only needed once were often not worth the price.
Even screen printing, which was more economical, faced the same issue — by needing to fabricate a customized screen through which ink would be pushed to create the design, the printer needed to invest in physical devices that could render the custom creation, which drove the price up.
Now, however, digital printing technology is taking full advantage of high-quality inkjet printers and laser printing to create custom designs without the costly physical plates and stencils.
As a result, the cost of a fully customized digital wall covering is lower than previous options, regardless of whether you are looking to cover an entire commercial space or a single room in your home.
As an added benefit, digital wall coverings are also much faster in the production cycle. Customers will not wait nearly as long for digitally printed coverings as they would for older options, which required a plate to be custom-made before printing could begin.
Digital Wall Coverings: More Detailed Than Ever
Another advantage of digital wall coverings brought about by advancing technology is their fidelity. Now more than ever, printers can print in color that matches the colors you see on a computer screen.
Designs can be highly complex; even high-fidelity photographs can be replicated on a wall covering. This opens up a broader range of decorative options for customers because the sky truly is the limit in terms of what is now possible for their space.
Digital wall coverings are also consistent. Unlike plate or screen printing, which could smudge underneath the stencil or apply ink unevenly, digital printing allows for repeatable results and designs that look the same no matter what. For businesses especially, this is imperative for their brand image.
The Versatility of New Wall Covering Tech
Printed wall coverings struggled for many years to adapt to people’s needs. From their unpleasant odor due to the chemicals in the ink to their inability to resist sunlight or stand up to outdoor use, options were limited and less than ideal.
Nowadays, digital wall coverings can stand up to the oils of people’s hands, outdoor elements, cleaning solutions, and more — which helps them last longer in pristine condition. New inks are constantly being developed to reduce or even eliminate environmental pollution, which has the added benefit of a smell-free environment for consumers.
Unparalleled Customization
Digital wall coverings can leverage new technology to go beyond colors on the wall. Did you know that wall coverings can have textures, too? From mimicking natural stone to incorporating dimensional patterns that draw a customer’s eye to your product display or a visitor’s gaze to your living room centerpiece, digital wall coverings offer unparalleled customization in more than just color.
Because images and designs can be reproduced so faithfully, experts can make wall coverings that suit any space or need. And, with the addition of other options, such as small-batch printing and textured surfaces capable of outdoor exposure, there is no limit to the potential applications for a digitally printed wall covering compared to older options with less robust materials and a higher price point.
Try Digital Wall Coverings in Your Space
Wall coverings have come a long way thanks to advancements in technology. From new inks that last longer in more accurate colors to wall covering materials that are good for the environment and can withstand UV exposure, innovations have made digital wall coverings an accessible option for anyone, from business owners to those looking to spruce up their home décor.
The experts at Tree Towns can help you understand the many options available for digital wall coverings and how to make your vision a reality. Contact Tree Towns to share your goals and get started on creating a customized order.