Commercial spaces communicate through signage, staff, and advertising — but they also send messages using their décor and aesthetics. While many businesses consider how color psychology and brand identity can impact how they decorate their interior spaces, fewer explore the possibilities of alternative finishes for their commercial wall coverings to achieve new ideas in their décor that translate to consumer perception.
Commercial wall coverings are a good place to start to revitalize a space cost-effectively without the need for cumbersome renovations or costly new purchases, but flat or matte wall coverings are not the only option.
Let’s highlight unique finishes such as metallic, textured, or reflective surfaces, showcasing how they can add depth and character to commercial interiors.
Metallic Wall Coverings
Wall coverings do not need to be limited to that traditional semi-flex feeling associated with thick, durable wallpapers. Instead, consider how incorporating metal accents can reinvigorate a space and create a luxe, elegant impression for your business.
Metals such as silver and gold are associated with high-quality, luxury experiences, while bronzes and coppers can evoke a traditional concept, a focus on craftsmanship, or industrial feelings.
Wall coverings customized with metallic inserts can be made to produce this metal finish without actually including any heavy metals — so you will not be paying the gold price for a gold-inspired finish.
As an added benefit, the way that metallic wall coverings play with the light can drive contrast in your space, drawing attention to certain details or making the area seem deeper and more interesting. In this way, your consumers spend more time observing their surroundings, further immersing them in your brand.
Reflective Wall Coverings
Metal can be semi-reflective, but businesses can lean even harder into reflective wall coverings by using materials made for this purpose or even mirrors. When wall coverings are made with reflective properties, they can make a room seem larger — and the clarity of the reflection correlates to how much bigger people perceive a space to be.
In addition, reflective wall coverings are an effective way to brighten a space without spending more money on electricity or installing new light sources. As the wall coverings disseminate the light that hits them rather than absorbing it, a single light source (such as a window letting in the sun) can keep an entire room lit with no extra bulbs needed.
This saves energy and helps to contribute to a more natural, open feel that keeps customers from feeling pressured or claustrophobic while in your business.
Textured Wall Coverings
One of the simplest ways to level up your commercial wall coverings is by including textures. A wall covering can be printed with any of a wide variety of potential textures, each with its own advantages and visual appeal.
Beads, for instance, can create a lighthearted and interesting impression, especially when combined with bright colors and engaging patterns. Conversely, canvas texture contributes a sense of refinement and rich quality, as the texture mimics the painted canvas of an artwork.
Wall coverings can be made with textures ranging from heavily tactile to barely visible to suit a business’s needs and unify a space’s aesthetic. But no matter which option a business selects, it stands to reap at least some additional benefits beyond the visual.
Textured wall coverings work better than matte or flat options for capturing sound. Instead of bouncing off a smooth surface, the sound waves are absorbed by the irregularly textured wall covering.
This keeps spaces quiet, ensuring that conversations between individual parties remain private. In businesses such as restaurants where staff are also responsible for loud noises (such as clattering pans), textured wall coverings can minimize much of this background clamor and provide a comfortable experience for visitors spending time inside the business.
They will not need to shout to hear each other, and communication between employees will be more accurate since they can hear clearly. Add acoustic panels and art to upgrade this aspect further, and your business will become a place of physical comfort that is pleasant to visit and leaves positive impressions.
Upgrade Your Office Space with Commercial Wall Coverings
If your business is exploring new commercial wall coverings, remember to include considerations of texture in your decisions regarding colors, patterns, and more.
The experts at Tree Towns can help you understand what types of alternative finishes are available for wall coverings and how your business can utilize them to shape consumer opinion or even cover up blemishes in the walls. Contact Tree Towns to get started on a customized wall covering order.