Any commercial space will simultaneously impact its customers through multiple avenues; anything from the smell of a place to the interior decoration, product displays, employee outfits, and more can leave a positive or negative impression on people who visit.
Most commercial business owners view their walls as a blank canvas to serve as a background for other decoration — but in reality, digital wall coverings can transform this canvas from simply a backdrop to the main event. Digital wall coverings have many advantages that are not offered by alternatives, such as paint and wallpaper.
Here’s how digital wall coverings are redefining commercial spaces so that you can envision how they might level up your business.
Tapping into Psychology
One of the biggest advantages of digital wall coverings over other options, such as wallpaper, is their ability to leverage color strategically. Not only can they more accurately represent a wider range of potential hues, but they can also be designed in more complex and targeted patterns, allowing business owners to utilize these colors to their full advantage.
Color use in commercial spaces is about more than just what looks nice. In fact, there is an entire sub-branch of psychology dedicated to understanding how colors affect human perception, emotion, and action. Color psychology can help to inform businesses on how to facilitate certain feelings in customers, from a sense of peace and tranquility to inspiration, optimism, and excitement.
For instance, businesses that want to focus on concepts of trust, authority, dependability, and security often use shades of blue. Think of companies such as Pfizer, Dell, and NASA.
On the other end of the spectrum, a cheerful, warm demeanor is best communicated using yellow — think Denny’s, Sun Chips, and McDonald’s. Digital wall coverings can create targeted designs that leverage the colors your business needs to drive the impressions and emotions that you seek to foster in your clientele.
Improving Flexibility in Vision
Color is not the only way to be hyper-accurate with digital wall coverings. Thanks to their highly specific printing methods, digital wall coverings can replicate even high-detail designs in a way that custom paint jobs cannot.
For some businesses, this is especially important. For instance, suppose that a restaurant wants to print its menu directly onto the wall for an immersive and elegant experience.
Digital wall coverings enable the text to be crisp and easy to read, which fulfills the business’ vision without compromising on quality.
Any concept or image can be rendered onto digital wall coverings. If you can envision it, it can be done.
Curating the Customer Experience
Customers rely on a building’s walls to do more than keep the outside out and provide guidance on the edges of the facility. Flat, glossy walls with no decoration or texture will bounce sound waves easily, which means that spaces can become noisy or prone to echoes that make customers uncomfortable.
No one wants to raise their voice just to speak to the person next to them or strain to hear the answer to a question they have asked an employee. Digital wall coverings open up a wide range of texture possibilities in addition to their visual designs.
By adding texture to walls, businesses can improve sound absorption, creating a more comfortable environment that leaves a better impression on visitors. As an added benefit, textured wall coverings are also more visually intriguing, engaging visitors’ minds with more than one type of aesthetic (e.g., color and texture).
Investing in Long-Term Success
For all the wonderful things that digital wall coverings can contribute, many businesses are unsure whether they are a good investment because they do not want to go through the effort of reinstalling them when they become damaged.
Many assume that it is easier to patch a paint job than replace an entire wall covering, but in reality, this is far from true! Digital wall coverings are simple to install and are created to a building’s exact dimensions.
In addition, they are durable and can stand up to wear caused by spills, humidity, scrapes, dents, and other factors. Commercial spaces that utilize digital wall coverings can expect these installations to last for many years, and they will not chip or discolor like paint might.
Explore Digital Wall Coverings for Your Commercial Space
Your commercial space says a lot about your business, even without words or advertisements. Investing in digital wall coverings could be one of the smartest choices you can make to support your customers’ comfort and success while in your facility.
The experts at Tree Towns can help you explore the possibilities of digital wall coverings and realize your decorative vision for your space. Contact Tree Towns to get started on an order.