Restaurants and cafés are home to customers with a particular set of needs: good food and drink, comfort, and relaxation. Most establishments focus on their menu and seating when considering how to please customers and set the mood; however, there is another option that such businesses often overlook: digital wall coverings.
These versatile installations can completely transform a space, and not just with colors. In fact, wall coverings can change a restaurant or café’s space in many ways, impacting the customer experience.
To make sure these changes are for the better in terms of public perception, it is essential that any business consider how digital wall coverings are tied to the mood inside the establishment.
Here are some areas to think about when choosing digital wall coverings for your restaurant or café.
Colors and Psychology
The first thing most people want to do when they redecorate a space is choose the colors of their new décor. While color selection is an exciting time, the effects of this decision can reach beyond just whether or not the interior is someone’s favorite shade.
Color psychology can impact what customers think of an establishment (and even its food and drink) before they even sit down to order. In general, people tend to associate basic colors with feelings in the following ways:
- Red: Anger, but also confidence and boldness
- Yellow: Inspiration and joy, but also stress (when yellow is used in excess)
- Green: Groundedness and motivation, but also sluggishness
- Blue: Peace and trustworthiness, but also sadness
- Black: Modernity and professionalism, but also overwhelm
The way colors come together to create a mood in a restaurant or café will come down, at least in part, to how customers psychologically perceive the space. Utilizing digital wall coverings to customize control over this element can set the mood in a powerful and highly curated way.
Spatial Perception
Another element of décor that businesses may not consider is spatial perception. Designs that feature horizontal lines or flowing patterns can make a space look wider, while a lighter ceiling can give the impression that a room is bigger than it is. Use such tools to your advantage when leveraging digital wall coverings to set the mood.
For some inspiration, consider combining custom-designed wall coverings with the specific layout of your restaurant. Use a gradient or pattern to draw the customer’s eye toward your menu, the payment kiosk, or another important area. This makes them feel more at home and fosters an easy understanding of your space.
Acoustic Considerations
Digital wall coverings are not just about the visuals. They can also be created using textures ranging from basic dimpling to advanced décor miming natural materials such as bamboo and stone. When wall coverings are textured in this manner, they can prevent sound waves from bouncing back into the room.
This noise reduction is especially valuable for food and drink establishments, where customers may be uncomfortable if they shout to hear each other or contend with echoes as their silverware makes contact with plates and bowls.
Additionally, noise has been associated with greater employee fatigue and dissatisfaction. Restaurants that want to keep their servers and staff energetic, happy, and eager to make a good impression are making a wise investment by selecting digital wall coverings that provide some level of acoustic protection.
Information and Values
Finally, set the mood in your restaurant or café by marrying digital wall coverings with your business’s values and ethos. From displaying a visual history of your company’s founding to printing the menu directly on the wall in large text to assist visually impaired customers, your décor can say a lot about you.
Digital wall coverings are ideal in this endeavor because the only limit on what can be included is your imagination. Embrace the myriad ways that wall coverings can capture your specific brand identity, then leverage those tools to provide important information to customers and clarify your values before they even take that first bite.
Embrace Digital Wall Coverings to Revitalize Your Eatery
Restaurants and cafés are some of the most integral elements of a city’s cultural and dining landscapes. The ones that truly stand out and make a lasting reputation among customers are those that embrace who they are as a company and how that connects them to the people who visit each day.
Digital wall coverings are an impactful way to set the mood without draining the establishment’s budget, and with such customizable versatility, there is no limit to what you can create.
Contact Tree Towns to share your vision for your eatery or to get help deciding which type of digital wall covering would work well in your space.