Any commercial space needs to consider how it presents itself to customers. While most brands focus on product quality and customer service, as they should, fewer remember to include décor in their calculations. A brand’s identity is communicated in many subconscious ways, and acoustic wall art can serve multiple simultaneous purposes for a business that employs it strategically.
Acoustic wall art marries aesthetic appeal with functional sound reduction. This leads to better outcomes for customers and increases retention and recognition among customers.
Consider the best ways to incorporate brand identity into acoustic wall art to make the most of this versatile installation.
Why Brand Identity in Décor Matters
A brand’s identity serves multiple purposes. It conveys to consumers what the brand’s values are and how the company works to uphold those values.
It also keeps the business top of mind, encouraging customers to choose that specific brand when faced with a challenge associated with the brand’s services or products. Brand identity ties the business to the customer in a relational manner.
Most companies rely on logos and other images to communicate their brand identity. Studies show that when customers have a clear understanding of a company’s identity, values, and ethics, they are more likely to make purchases from that brand repeatedly.
However, research also indicates that when a brand conveys its message and identity excessively, consumers tend to react negatively. They feel they are being “bombarded” or that the exposure is too much.
Thus, incorporating brand identity into more subconscious elements, such as acoustic wall art, can improve the brand’s message without straining customer relations.
Ways to Incorporate Brand Identity
Acoustic wall art is highly customizable, which means that brands have free reign to implement designs, patterns, and colors as they see fit. However, so many choices can quickly become overwhelming, especially for businesses that do not have a dedicated design team to inform their project.
Some options for incorporating brand identity into acoustic wall coverings include:
Displaying the company logo in a prominent location- Creating a gradient of the company’s primary colors using multiple acoustic panels placed strategically throughout the space
- Printing photos of the company’s founder and other important individuals on the panels
- Showcasing relevant company information, such as important accomplishments, menu options (for restaurants and cafés), or even thank-yous to charitable donors
- Highlighting initiatives that the company has backed using stylized photos or designs (e.g., a business that makes donations to plant trees can display an artistic tree design alongside the charity’s own logo or name)
These are just a few possible ways to leverage acoustic wall art for custom solutions in a business.
Why Acoustic Wall Art?
Businesses considering revamping their interior design may wonder: why use acoustic wall art at all? Other custom décor options exist, such as wall coverings, so why bother with thick panels that project out from the wall?
Acoustic wall art offers numerous advantages that standard décor options do not. The most notable function of acoustic art is its sound-absorbing ability. Consumers are less likely to spend time in an environment that is too loud, reducing the size of their shopping cart or the thoroughness of their investigation of a company’s services.
Over time, this directly results in lost profit for the business. In fact, in addition to less time spent in the space, consumers are also more likely to think negatively of a business that is loud, and they may pass that information on to their friends, who avoid the business afterward.
Consumers are not the only ones impacted by noise. Workers within the business are more likely to suffer from distraction, fatigue, and low morale when they spend their time in a noisy environment. These metrics, too, are tied to company profit and turnover.
Acoustic art panels serve an aesthetic purpose, but they also prevent sound waves from bouncing back into the room. Thus, the space becomes less overwhelmed by echoes and excessive noise, increasing comfort and improving interactions since people can hear each other in greater detail.
Level Up Branding With Acoustic Wall Art
A business has numerous options for improving its interior design and extending the reach of its brand identity. However, overlooking functional options such as acoustic wall art can leave an entire niche of improvement unexplored.
Whether your business is large and thriving or still in its infancy, acoustic wall art can help you achieve functional and aesthetic goals that drive more business and keep your company top of mind.
Contact Tree Towns to share your vision for your interior space and learn how acoustic wall art can improve your business environment.