Retail facilities face unique challenges that other businesses do not—while a specialty company such as a law firm may have clients come through the doors knowing that this business can help them with their unique problem, retail stores have to do more to impress.
If a retail environment is not a client’s liking, they will simply choose another, likely a competitor. One of the ways that you can stand out from competitors and ensure a positive customer experience is by using custom wall coverings.
Yes, the decoration you choose is just as important as the items you stock, the quality of the carts or baskets your store relies on, or the size of the space.
Here are a few of the ways that custom wall coverings impact the customer experience in retail environments and how you can take advantage of these elements.
Shapes Brand Trust and Impression
When stores use custom wall coverings, they can more comprehensively make a good first impression — and control what that first impression is. When customers enter your store, the first thing they are likely to notice is the condition of the store.
Are the walls stained and riddled with scratch marks or dents from shopping carts and display cases? If things seem damaged or low-quality, it makes no difference what items your store sells; customers will still view you as an inferior option.
If you cannot (or do not want to) take care of your interior space, why would they expect you to take care of their needs, either?
Custom wall coverings are made of high-quality material that is resistant to damage, stains, and discoloration. By investing in such décor, your brand can communicate that it cares about its space — and, by extension, its customers.
This leads to increased trust in the brand and a good first impression.
Creates Actionable Emotions
The quality of the wall coverings is not the only element to pay attention to. Retail environments can benefit from coverings of certain colors, patterns, and more, based on what they do.
This concept arises from color psychology, which studies how humans react to certain shades. For instance, if your business sells medical equipment, you may benefit from utilizing shades of blue, which not only convey calm and tranquility but also trustworthiness and quality.
Alternatively, a company selling toys could see more engagement when their business is decorated with yellow, pink, or green wall coverings, which inspire creativity, innovation, and energy. By aligning your wall coverings with your expected clients and their goals, you can inspire more engagement and increase purchases.
Facilitates Navigation and Understanding
Wall coverings can be customized, which means they are a blank canvas for more than just color. Consider utilizing patterns, shapes, or even images and designs to facilitate customer movement and engagement.
For instance, can your store use horizontal patterns on wall coverings to clarify which direction customers should go when they enter the store?
Can an eye-catching pattern be placed near an item of interest to encourage visitors to notice and interact with a specific element, such as a free sample or demo table?
Considering these strategies when creating wall coverings can enhance the customer experience on a subconscious level.
Invites Engagement Naturally
Don’t stop with just colors and patterns on your retail space’s wall coverings. In some circumstances, adding even more detail can drive engagement.
For example, printing arrows on a wall covering is an explicit method of inviting customers to participate in something. Alternatively, display your company’s brand logo prominently (but not overwhelmingly) to keep your brand image at the forefront of customers’ minds.
Some companies are pushing the cutting edge of innovation when it comes to consumer engagement in their spaces.
Try creating custom wall coverings with tape measurements or other useful metrics to be on display in a dressing room, which can help customers make informed decisions about potential products and increase the purchase rate.
Use patterns reminiscent of local cultural items, such as plants, animals, or neighborhood artifacts, to show that your business is a real and engaged part of the local community to boost trust.
Use Custom Wall Coverings to Level Up Your Retail Environment
A retail environment does not have to have drab, bland walls in stark whites or grays. Custom wall coverings can convey a brand’s values through not only their quality but also their design.
The experts at Tree Towns can help you explore how your unique company goals and products can seamlessly integrate with smart small wall-covering applications to drive engagement and brand loyalty.
Contact Tree Towns to share your vision, get inspiration, and begin a custom order tailored to your space.