Every business must carefully manage its public image, which stems from numerous factors: product quality, customer service, and more. One area that businesses may be overlooking when making an impact on customers is their décor.nStudies show that customers are more likely to return to businesses that have a pleasing physical space, and your company can use this to its advantage. Custom wall coverings may be the renovation your business needs to level up how customers engage.
However, choosing the first wall covering you see will likely do little for your business image. The custom nature of wall coverings allows your company to strategically utilize this décor option to achieve goals specific to your business.
Here is a breakdown of the process of designing custom wall coverings for your business so you can get the most out of your installation.
Space and Size Considerations
When considering custom wall coverings, the first decision a business should make is where to place them — and, by extension, how large that space is. Knowing ahead of time how big a design should be impacts whether your company chooses a single, looming image, a repeating pattern, or something else.
It also influences which file type you should submit to the custom printer. Vector images work at scale, but TIFF retains a lot of detail that can be useful for designs that span multiple feet or more.
The Role of Color
Once a business understands where it wants to place a custom wall covering and what size it should be, the next best step is to consider color. Color psychology, or the role of various shades and hues on human perception, is a wealth of knowledge at this stage.
Consider how the colors of the wall covering might impact the customers who see them. For instance, a large swath of blue can convey feelings of peace or serenity — but too much can induce feelings of sadness or hopelessness.
Similarly, while yellow is a bright and energizing color that can inspire people and make them happy, excessive yellow can become grating and even strain the eyes. Remember to think about how the color of the wall covering will make people feel and where it will draw their eyes.
Perception and Orientation
Speaking of drawing a customer’s eyes, businesses heavily underuse the potential impact of wall coverings to direct customer flow or attention. Imagine implementing a wide, sweeping design that seems to extend further into the store — a subconscious indication that customers should follow.
These subliminal messages work more effectively than people often think, with numerous studies across age groups and scenarios indicating strategically placed patterns and designs dictate where a person’s eyes move and where they are drawn.
Use this to your business’s advantage to direct attention toward seasonal displays, areas of customer engagement, or lanes of navigation that facilitate the experience.
Brand Recognition
One strategy that can work well for businesses considering designing custom wall coverings is utilizing brand logos. Whether your logo looks inspirational on a wall or you want to stick to something less obtrusive, brand recognition can be built into wall coverings.
For instance, consider famous brands such as Target and John Deere. The colors red and green are highly correlated with these brands, respectively.
Simply incorporating red or green into commonly visible areas of the wall in a business can evoke feelings of brand continuity, drawing an association in the consumer’s mind between the colors red/green and the brands they represent.
When customers encounter those shades outside the context of the store, they may then think, “This looks just like Target/John Deere.” This helps to keep your brand at the front of customers’ minds without necessarily needing to display the company logo.
Functionality
Custom wall coverings are not only about colors and patterns. They can also utilize texture to reinvent a space. From small, dappled marks that create visual interest to complete material changes such as faux stone bricks, custom wall coverings can create a myriad of potential surfaces.
As an added bonus, textured walls help to deaden sound reflection so large businesses can better control the volume inside the building, creating a more pleasing customer experience.
Get Custom Wall Coverings That Elevate Your Business
If your business is considering upgrading its décor, custom wall coverings could be the ideal solution. From boosting the aesthetic appeal of the space to creating functional and psychological adaptations that improve the customer experience, wall coverings can work hard for companies that install them strategically.
The knowledgeable team at Tree Towns can help you determine how to use your walls advantageously to incorporate the imagery your business needs. Contact Tree Towns to start an order or share your vision for your space.