When re-envisioning interior spaces, it’s easy to consider new furniture or changing the arrangement of an office. You may even consider installing new commercial wall coverings to bring fresh colors, patterns, and textures to the area.
But did you know that the colors you choose matter — not just to strengthen your brand image, but because of the subconscious effects they can have on consumers?
The human mind associates certain colors with specific ideas, emotions, and concepts intuitively, and capitalizing on these preexisting biases can help businesses leverage colors to influence customer behavior.
Let’s explore the psychological effects of color in commercial spaces so businesses can make informed decisions when choosing commercial wall coverings that align with their branding and customer engagement goals.
Blues, Grays, and Blacks
Companies seeking to establish trust, loyalty, and a sense of respect and professionalism are typically best served with the cooler colors of the rainbow: blue and gray, as well as black hues. When people see these shades, they see a company that takes itself and its products or services seriously.
As an added benefit, these commercial wall covering colors contribute to feelings of security and calmness, making them a good option for businesses that foster these senses.
That’s why you’ll see blues, grays, and blacks commonly in healthcare facilities, public service offices, and even massage parlors or other care-oriented businesses.
Purples and Pinks
Pink and purple are the colors of passion, personality, and spirituality. These help to connect consumers with the brand through the concepts of innovation and sophistication; brands that utilize these colors loudly and proudly are seen to be breaking new ground or standing boldly at the forefront of their industry.
These whimsical and fun colors are also suitable for brands that want people to feel happy and at home in their spaces. That’s why you’ll see brands such as Wonka (candy), Twitch (entertainment), and Cosmopolitan (trends) embracing these colors based on excitement and fun.
Reds and Oranges
Businesses that want to be viewed as courageous, outgoing, competitive, or bold do well with bright, aggressive colors such as reds and oranges.
The energy packed into these colors doesn’t lend toward sophistication but rather broad appeal — think Coca-Cola, which isn’t a sophisticated drink but is beloved the world over.
These commercial wall covering colors are easy to see and stand out among the more common, muted blues and grays, which also helps to keep your business top of mind among consumers.
Just be careful that your interior design is not overwhelming; these colors are bright, and too much of a good thing can overwhelm your customers.
The power of orange and red shades can come from simple accents and highlights, which brighten a room and help shape the ambiance.
Yellows
The psychology of yellow has been more deeply studied than other colors, which is why it’s in a category all its own. The human psyche associates yellow with feelings of happiness, joy, and optimism.
It’s bright and welcoming, but without strategic placement, it can instead appear cautionary — think of most people’s association with yellow as the step before red in a traffic light, warning them to slow down. As with reds and oranges, be careful to incorporate yellow strategically so as not to overwhelm.
Greens
It likely comes as no surprise that brands centered around nature, sustainability, health, and wealth may choose to focus on the color green.
This natural shade is reminiscent of the outdoors, which is why it features prominently in brands such as Animal Planet, Whole Foods, and John Deere.
Green can be a soothing color, and its many tints all have a similar feel, so try seeing how a gradient of green can revitalize your wall coverings!
Shapes and Patterns
The colors you choose for your interior spaces will play a big role in what consumers think when they visit, but don’t get stuck thinking of colors as “one or the other.” Envision the interplay of shades as well as the many shapes and patterns your business can utilize to its advantage.
From red arrows encouraging an energetic visual journey to follow their flow to an abstract blend of shades mixing the values your company espouses, the direction and pattern of colors are just as important as the tint itself.
Create Perfectly Customized Wall Coverings for Your Business
If you’re ready to upgrade the way your business looks, wall coverings are an affordable, long-lasting method of reshaping an interior space.
The experts at Tree Towns can help you understand all the subconscious affects your design choices can have and create a customized wall covering that properly targets your audience. Contact Tree Towns to get started.