Retail environments are busy places, and leveraging every resource and opportunity at your disposal is imperative to maximize customer engagement and satisfaction. Most businesses think about elements such as aisle width, shopping cart size, and quality, and display setups to drive engagement.
But have you ever considered the benefits of digital wall coverings as another method to interact with consumers and shape their impressions of your business? The right digital wall coverings can encourage greater engagement and leave a lasting impression of your retail environment.
Here’s how using digital wall coverings allows retail providers to interface with the customers who visit, improve their experience, and engage with offerings to benefit the consumer while also driving profit.
Mapping and Flow
There are many reasons why a consumer may leave a store, according to studies, but one of the most damaging is due to mapping and flow. If a consumer cannot find their way around, is unsure where to go, or feels like they are not being guided appropriately, they often perceive the visit as a frustration or a waste of time and will leave.
Not only does this prevent purchases during this visit, but it also leaves a negative impression that reduces the likelihood that this individual will return to the brand. Digital wall coverings are a simple and effective way to remedy this problem.
From printing high-quality, detailed maps of the store that can be seen on the walls from a distance to creating flow using arrows, the options are nearly limitless.
Retailers looking for something more subtle can leverage patterns that subliminally direct people’s eyes in certain directions or create color coding for individual sections of the store. When wall coverings engage customers by giving them control over their shopping experience, they report greater satisfaction.
Brand Identity and Awareness
One of the biggest driving factors behind whether a person patronizes a retail establishment is whether they trust the brand. In fact, more than 80% of people will only shop with brands they feel are reputable, and of those customers, around seven in ten will buy more than they planned when they feel they are treated well by a trustworthy company.
Developing this sense of trust and identity is important for retail success. To build trust and establish identity, you must ensure customers recognize you.
Wall coverings can play a large role here, too — but you do not have to use them to display good reviews or standout quotes. Instead, consider using wall coverings to promote your brand identity through colors and shapes.
By repeating these elements throughout a shopper’s experience, businesses latently create a mental correlation between the good experience within the establishment and the colors and patterns in the background. Later, when a customer sees those colors, your business may immediately spring to mind.
Color Psychology
In a similar vein to brand identity, consider how the colors of your wall coverings will impact a shopper’s impression of the business. Color psychology is the study of how humans react to colors — their emotional and subconscious responses to certain hues and combinations.
For instance, suppose you are an electronics company selling high-end audio equipment. You want your customers to form the impression that your items are reliable and your brand is trustworthy.
Your tech will stand the test of time, and your support team can help with any issues. Blue is a useful color here, as it is associated with feelings of trust and authority, as well as modernity and class.
Conversely, a craft store targeting young people may want to incorporate yellows and reds, which are associated with feelings of inspiration, energy, and vigor. When people see certain colors, they may subconsciously change their mood and thought processes.
When these moods and thought patterns align with the goals of the business, this can be a latent method of driving sales and engagement.
Just remember to use color strategically. When designs and patterns become too busy, customers can feel overwhelmed or stressed, regardless of the hues used in the design.
Leverage Digital Wall Coverings in Your Commercial Business
Businesses have many options for increasing customer engagement and retention. When considering how to drive further growth at your establishment, do not neglect the power of digital wall coverings to create detailed patterns and authentic colors that positively reflect your brand.
The experts at Tree Towns can help you leverage wall coverings to achieve your goals for your unique retail environment. Contact Tree Towns to share your vision and get started on an order, whether you already have a design in mind or need some inspiration to get started.