High-end retail and luxury brands have a lot to think about when it comes to preserving their image, communicating their values, and transitioning customers from one-time purchasers to loyal, lifetime buyers. One way to do this is through the quality and appeal of the items they sell, but another is how that brand presents its space. Custom wall coverings can completely transform even luxury brands’ businesses to create a better impression and greater customer comfort while simultaneously offering financial benefits to the business.
Thanks to wall coverings, businesses that want to reimagine their look or enhance their aesthetic need not start from square one. Here is why custom wall coverings are essential for high-end retail and luxury brands, benefitting the business and its customers.
Are Custom Wall Covering the Right Choice for High-End Brands?
Branded wall coverings offer numerous advantages that other types of wall protection and décor cannot. In general, a wall covering:
Offers more texture options
When businesses rely on paint or panels, they may find their vision limited by the material. For instance, how can a painter mimic the feel of natural stone or real wood planks? The short answer is that they cannot. However, custom wall coverings are highly adjustable, from creating a smooth, glossy surface to displaying textures that seem just like bamboo, stone, and more.
As an additional benefit, achieving these outcomes does not require substantial changes to the building. There is no need to tear down walls and then spend time and money reconstructing them with the desired natural materials.
Is highly customizable
As the name suggests, custom wall coverings can be created to match almost any vision. From displaying branding and logos prominently to weaving a narrative through imagery or words on the wall, these coverings can accomplish just about anything.
This customization allows luxury brands to carefully curate what is on their covering. Consider using wall coverings to direct customers’ attention to a specific place in the store or help them navigate displays in the order you want.
Can enrich the luxury feel
A high-end retail brand selling the best items in its niche will make a less-than-stellar impression if its rich product line is displayed in front of a bland eggshell wall. Wall coverings can be luxurious, ranging in thickness, contributing a dense, quality feel.
They may come in both glossy or matte styles to suit the company’s aesthetic, and they can match colors with great accuracy. For brands that have carefully curated their image and identity, this is invaluable, and the direct match can also lead to a more high-end feel thanks to saturated, bold colors.
Hides imperfections
No building is perfect, and it is common for walls to develop dents, slight discoloration, or bits of texture over time, such as small nail heads creating a bump in the wallpaper. Custom wall coverings will not face this issue, as they are thick and strong. In fact, luxury brands have their choice of multiple wall covering forms: Types 1, 2, and 3.
Type 3 is the thickest, providing easy coverage even of large imperfections. It also plays a role in insulating the building, keeping it more comfortable for customers and less costly to heat and cool. Thanks to the thickness of the covering, it can also absorb sound to create an intimate, relaxing environment.
Requires less maintenance
Because wall coverings are thick, they are also durable. For high-end and luxury brands looking to maximize their investment, wall coverings can last for decades with minimal maintenance. Simply wipe them down occasionally and spot-clean spills, then enjoy the transformative effect they can bring to any space!
Compare this longevity to paint. While paint may technically “last” for a decade or more, it is common for it to begin to bubble, crack, chip, or discolor during this time.
Touch-ups can add extra costs, and the volatile organic compounds (VOCs) off-gassed by the paint may make employees and visitors uncomfortable or even ill. When it is time to clean, paint may not be as responsive, and stains can persist despite a company’s best efforts. These problems disappear with wall coverings.
Try Custom Wall Coverings to See the Difference for Your Brand
If you want to transform your company’s image to promote a luxurious or high-end impression, using wall coverings can be an understated but impactful way to do so. Wall coverings allow maximum creative freedom and improve customer impressions.
Beyond that, they reduce utility bills, last longer than other options, and minimize maintenance. The professionals at Tree Towns can help you understand what wall covering options would suit your space to achieve your company goals.
Contact Tree Towns to speak with a wall covering professional.